Information Sources in Marketing
Use tomCat (the U of M Library catalog).
- For subject searches, use Library of Congress Subject Headings such as telemarketing or intercultural communication or advertising, direct mail. (LC Subject Headings volumes are available in Reference.)
- Also try searching by keywords such as marketing strategies or advertising retail stores. (Leave out words like in, of, on, and the; AND is assumed between words).
- Video tapes can be located by using videorecording as a keyword.
Example: marketing research videorecording .
- Copy the call number from the catalog record to find the book. (See How to Find Books.)
Use an electronic database.
These are recommended. Other periodical databases are listed on the library home page under
Periodical Index Databases by Academic Area. See also How to Find Periodical Articles
- ABI/Inform (business journals, 1985-) [web access*]
- Business Source Premier (business journals, 1965 - ; some as far back as 1922. [web access*]
Indexes over 3300 business periodicals, including many scholarly and refereed journals. Provides full text of articles from over 2000 journals, including top marketing journals such as Journal of International Marketing, Journal of Marketing Management, Journal of Marketing Research (JMR), and Journal of Marketing.
- ERIC (education journals, documents, 1966-) [web access*]
- InfoTrac OneFile (multidiscipline, 1980 -) [web access*]
Indexes over 8,000 periodicals, about half of which provide full text in addition to citations and abstracts.
- Lexis-Nexis Academic Universe [web access*]
Provides full text of many magazines and newspapers, including The Commercial Appeal since 1990. It includes many trade and business publications.
- PAIS International (1972 - ) [web access*]
This database consists of articles, books, conference proceedings, government documents, book chapters, and statistical directories about public affairs.
- PsycINFO (1887 - ) [web access*]
Provides citations and abstracts to articles in over 1,300 journals, plus books and book chapters, and dissertations. Includes thesaurus of subject headings.
- Readers' Guide Abstracts (Magazines, 1984 - ) [web access*]
- Social Sciences Abstracts (social sciences journals, 1983-) [web access*]
Covers 400 periodicals in sociology, anthropology, geography, economics, political science, and law. Includes abstracts since 1994.
- Sociological Abstracts (social sciences periodicals, 1983 - ; abstracts since 1994) [web access*]
- UnCover [web access*]
Uncover is now part of Ingenta. When you get to Ingenta, click on Uncover Plus to browse the publication list or search tables of contents to over 17,000 periodicals; period of coverage varies. Provides document delivery service.
- Wilson Business Abstracts (leading magazines, 1986 - ) [web access*]
*WEB ACCESS: Restricted to faculty, staff and students at the University of Memphis. If you are off campus you will be asked to authenticate with your UUID and ph password.
Use a printed index, abstract or bibliography:
- Business Periodicals Index [Ref Index Table 1] (1958-)
- Predicasts F&S Index [Ref Index Table 4]
- --Europe: 1978-
- --International: 1974-
- --United States: 1961-
- PAIS International [1975- on Reference Index Table 4; 1955-74 on abstract shelves]
Indexes not only selected articles from approximtely 1600 periodicals, but also books and publications from the U.S. government and international organizations. Covers current events and issues, including economic and social conditions. Oriented toward public policy issues and emphasizes factual and statistical information.
- American Big Business Directory (32vols.) [Ref HF5035.A49 2002]
- American Wholesalers and Distributers Directory, 8th ed. (1996) [Ref HF5421.A615]
- Annual Reports and 10-K reports [Microforms Dept.]
- Broadcasting and Cable Yearbook [Reference Desk HE8700.7.C6B824x 2001]
- Canada Business: The Portable Encyclopedia for Doing Business with Canada [HC115.C1984 1997]
Similar guides for other countries can be found in the catalog under the title World Trade Press Country Business Guides.
- China: A Directory and Sourcebook, 2nd ed. [Ref HF5260.A3C473 1998]
- Cities of the United States. 3rd ed. (4 vols.) [Ref HT123.C49677]
A compilation of current information on economic, cultural, geographic and social conditions.
- Cole Directory for Memphis and Vicinity: Real Estate Edition [Reference Desk]
- Consumer Asia [Ref HC411.C66 2002]
- Consumer China [Ref HC430.C6C65 1999/2000]
- Consumer Eastern Europe [Ref HC244.Z9C6138 2001/02]
- Consumer Europe [Ref HD7002.C68 2001/02]
- Consumer Latin America [Ref Hc130.C6C67 2002]
- Consumer Middle East [Ref HC415.15.Z9C6 2002]
- Countries and their Cultures (4 vols.) [Reference Desk GN307.C68 2001]
- Country Commerce [Ref HB31.B86...]
These EIU reports contain essential information on the operating conditions, commercial laws, business and e-commerce regualtions in 55 countries. Published annually. Arranged in binders by region, then by country.
- Country Reports and Country Profiles [Periodicals: Country name is subtitle--mostly Latin American countries]
Each quarterly issue gives current political and economic state of a country.
- CultureGrams (4 vols.) [Reference Desk HM258.C85x 2003]
- Demographics USA (Sales & Marketing Magazine's Survey of Buying Power cumulated data)
- City Edition [Ref HF5415.3.D46; latest edition at Reference Desk]
- County Edition [Ref HF5415.2.S94; latest edition at Reference Desk]
- Zip Edition [Ref HF5415.3.D463; latest edition at Reference Desk]
- Dictionary of Marketing Terms [Ref HF5415.D4874 1995]
- Direct Marketing Market Place [Ref HF5415.1.D57 2002]
- Directory of Consumer Brands and Their Owners 1998: Asia Pacific [Ref HD69.B7A82 1998]
- Directory of Consumer Brands and Their Owners 1998: Latin America [Ref HD69.B7L37 1998]
- Directory of Corporate Affiliations [Ref HG4057.A219]
- Directory of American Firms Operating in Foreign Countries, 15th ed. (3 vols.) [Ref HG4538 A1 D5 1999]
- Directory of Tennessee Manufacturers [Reference Desk]
- Directory of United States Exporters [Ref HF3011.D63 2002]
- Directory of United States Importers [Ref HF3012 .D54 2002; CD version available at the Reference Desk]
- Doing Business in Memphis: A Directory of Business & Industry [Reference Desk HF5068.M4D65 2001/02]
- Doing Business in North Mississippi [Reference Desk HF5065.M7D65 1998/99]
- Eastern Europe: A Directory and Sourcebook, 2nd ed. [Ref HF3500.7.A48E223 1998]
- EIU (Economist Intelligence Unit) Reports [Ref HB31....]
Continues Business Briefing series: Business Asia, Business China, Business Eastern Europe, Business Europe, Business Latin America, Crossborder Monitor (all countries)..
- Editor & Publisher Market Guide (annual) [Ref HF5905.E38 2003]
Includes market ranking tables, U.S. and Canada community market surveys, and data for population, income and retail sales.
- Encyclopedia of American Industries [Reference Desk]
- Encyclopedia of Business, 2nd ed. (2 vols.) [Ref HF1001.E466 2000]
- Encyclopedia of Consumer Brands (3 vols.) Ref HF5415.3.E527 1994]
- Encyclopedia of Global Industries, 2nd ed. [Ref Desk HD234.E53]
- Encyclopedia of Major Marketing Campaigns [Ref HF5837.E53 2000]
- European Marketing Data and Statistics, 37th ed. [Ref HA1107.E87 2002]
- Gale Encyclopedia of E-Commerce (2 vols.) [Ref HF5548.32.G35 2002]
- Global Market Share Planner, 2nd ed. [Ref HD2757.15.G556 2002]
- Hispanic Market Handbook [Ref HC110.C6V347 1995]
- Hoover’s Handbook of American Business, 2001 (2 vols.) [Reference Desk: HG4057.A28617 2001]
- Hoover's Handbook of Private Companies, 2001 [Reference Desk: HG4009.H668 2001]
- Hoover's Handbook of World Business, 2001 [Refence Desk: HG4009.H66 2001]
- Hoover's MasterList of Major U.S. Companies [Reference Desk HF5035.H66 2001]
- Industry Reference Handbook (5 vols.) [Ref HF5035.D78 1998]
- International Brands and Their Companies [Ref HD69.B7I58 1995/96]
- International Business Information: How to Find It, How to Use It. 2nd ed. [Reference Desk]
- International Marketing Forecasts 2002 [Ref HF5410.I58 2002]
- International Marketing Data and Statistics [Ref HA42 .I56 2002]
- Kiss, Bow or Shake Hands: How to Do Business in Sixty Countries [Reference Desk HF5389.M67 1994]
- Market Share Reporter [Ref HF5410 M35 1999]
- Marketing and Sales Career Directory [Ref HF5415.35.M37 4th ed. 1993]
- Multicultural Manners [Ref BJ1838.D74 1996]
- Passport Germany :Your Pocket Guide to German Business, Customs & Etiquette [Ref HD58.7 .F58 1997]
Other countries in this series can be found by searching the catalog under the title "Passport to the World."
- Profiles of America (16 vols.) [Ref HT123.5.S6P76 1995]
"An informational, statistical, and relocation encyclopedia of all U.S. cities, towns and counties."
- Rand McNally Commercial Atlas & Marketing Guide 1999 [Reference Atlas Table]
Population, economic, and geographic data for more than 129,000 U.S. places, with large-scale, detailed maps.
- Reference Book for World Traders: A Guide for Exporters and Importers (3 vols.) [Ref HF1010 C66 1991]
- Simmons Study of Media and Markets (SMM) 30th ed. [Ref HF5815.U5A382 1993]
See also the earlier Mediamark Research (MRI) (29 vols.) [Ref HF5415.3.Mn 1990]
- Sports Market Place Directory [Reference Desk HD9992.U5S667 2001]
- SRDS Publications [Reference Desk]
SRDS is the premier provider of media rates and data for the advertising industry. The library subscribes to the following SRDS publications covering the various kinds of advertising media: business publications, community publications, consumer magazines, direct marketing lists, newspapers, radio, and t.v. and cable.
- Standard Directory of Advertising Agencies [Reference Desk]
- Standard Directory of Advertisers [Reference Desk]
- Standard & Poor’s Corporation Records [Ref HG4501.S7663]
- Standard & Poor’s Industry Surveys [Latest at Ref. Desk; others Ref HC106.6.S74]
- Standard & Poor’s Stock Reports [Ref HG4915.S67...]
- Tennessee Business-to-Business Sales & Marketing Directory [Reference Desk HF5065.T2T466 2002/03]
- U.S. Market Trends & Forecasts [Ref HF5415.1.U8 1999]
- The Value Line Investment Survey [Reference Desk]
- Ward’s Business Directory of U.S. Private and Public Companies [Ref HG4057.A575]
- Who’s Who In Memphis Business (2 vols.) [Reference Desk HF5068.M4W5 2002]
- The World Directory of Exhibitions and Trade Fairs [Ref T394.W67 1995]
- World Directory of Marketing Information Sources, 3rd ed. (2 vols.) [Ref HF5415.124.W67 2000]
- World Directory of Trade and Business Journals [Ref Z7164.C81W673 1996]
- Worldmark Encyclopedia of Cultures and Daily LIfe (4 vols.) [Ref GN333.W67 1998]
The Government Publications Department, on the first floor of McWherter Library, is a designated depository library for the United States Government and for Tennessee Government. Valuable information produced in print and electronic formats by various federal and state agencies are available here. Staff in the department will assist you in finding and using these resources. You can also get information through their web page at http://exlibris.memphis.edu/govpubs/unclesam.htm.
Most terminals in the McWherter Library provide access to Netscape. You may want to explore web sites using various search engines or, if you have them, specific URLs. [See Robert Harris's Internet Search Tips and Strategies ]The web sites listed below are examples of the various types of information available via Internet.
Related Research Guides
Business | Business Communicaton | Entrepreneurship | Management
