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Information Sources in Marketing
I. Books and Audiovisuals
II Periodical Resources
A. Electronic Indexes and Full-Text Collections
B. Print Indexes and Bibliographies
III. Reference Materials
A. Directories
B. Encyclopedias
C. Demographic Information
D. Market Data
E. Other Reference Sources
IV. Government Publications
V. Web Resources
VI. Course Information
VII. Help from the Library
Use tomCat (the U of M Library
catalog).
For subject searches, use Library of Congress Subject Headings such as telemarketing or intercultural communication or advertising, direct mail. (LC Subject Headings volumes are available in Reference.)
Also try searching by keywords such as marketing strategies or advertising retail stores. (Leave out words like in, of, on, and the; AND is assumed between words).
Video tapes can be located by using videorecording as a keyword.
Example: marketing research videorecording .
Copy the call number from the catalog record to find the book. (See How to Find Books.)
netLibrary [UM Only] A collection of over 46,000 electronic books in various disciplines. Some of these items may be available in print as well as electronically.
Use an electronic database.
These are recommended. Other periodical databases are listed on Periodical Databases by Adademic Area. For help finding articles try How to Find Articles in Periodicals and refer to How to find Print Periodicals for help locating the articles you've found. If the periodical is available electronically, you will find a link to it from the electronic journals list.
ABI/Inform (business journals, 1985-) [UM Only]
The most comprehensive business database. Many full text with images, not as many in earlier volumes.
Business and Industry(1994 - ) [UM Only]
Covers 1200+ publications, including leading trade magazines, newsletters, the general business press and international business dailies.
Business Source Premier (business journals, 1965 - ; some as far back as 1922. [UM Only]
Indexes over 3300 business periodicals, including many scholarly and refereed journals. Provides full text of articles from over 2000 journals, including top marketing journals such as Journal of International Marketing, Journal of Marketing Management, Journal of Marketing Research (JMR), and Journal of Marketing.
ERIC (education journals, documents, 1966-) [UM Only]
Includes abstracts of journal articles, books, curriculi, conference papers, theses and dissertations.
Gartner, Inc. (Market Research in Information Technology; log in with your UUID and password) [UM Only]
Search or browse the collection of market research reports from Gartner, Inc., the largest IT research organization in the world. Over 1000 analysts provide information and data on IT technologies as well as how technology is being used in public and private organizations around the world. When prompted log in with your U of M UUID and password.
PsycINFO (1887 - ) [UM Only]
Provides citations and abstracts to articles in over 1,300 journals, plus books and book chapters, and dissertations. Includes thesaurus of subject headings.
Social Sciences Full Text (citations, abstracts, full text).[UM Only]
Part of Wilson Omni File Mega. Indexes and provides full text in many cases for periodicals in the social sciences. Coverage: citations & abstracts, 1983- ; full text, 1995-
Sociological Abstracts [UM Only]
Provides access to the latest research in sociology and related disciplines in the social and behavioral sciences. Indexing began 1963; abstracting began 1974.
Wilson Business Full Text [UM Only]
Part of Wilson Omni File Mega. Indexes periodicals in accounting, acquisitions & mergers, advertising, banking, building & construction, chemicals & pharmaceuticals, communications, computers, the cosmetics industry, economics, electronics, the entertainment industry, finance, financial services, government regulations, health care, high technology, hospitality & tourism, human resources, industrial relations, insurance, international business, investments, management, marketing, mass media, occupational health & safety, oil & gas, paper & pulp industries, public utilities, publishing, purchasing, real estate, retailing, small business, taxation, technology, and transportation. Coverage: citations & abstracts, 1982- ; full text, 1995-
Other Databases: These databases provide coverage on a wide range of subjects and may be useful in your research.
Electronic Journals Service (EJS) [UM Only]
Electronic journals service available through a common interface for online journal subscriptions. Search, browse, and identify journals and articles available online in either full-text or table-of-content format. Hyperlinks are provided to more than 1,300 electronic journals worldwide.
Expanded Academic Index (1980-) [UM Only]
Indexes about 1,900 magazines, journals, and the NY Times newspaper. Most have abstracts, and about 900 are full text.
IngentaConnect [Open Access]
Formerly Uncover. Browse the publication list or search tables of contents to over 17,000 periodicals; period of coverage varies. Provides document delivery service.
JSTOR [UM Only]
The JSTOR database consists of complete backfiles of core scholarly journals which have been digitized, starting with the very first issues.
Lexis-Nexis Academic Universe [UM Only]
Provides full text of many magazines and newspapers, including The Commercial Appeal since 1990.
Oxford Reference Online [UM Only]
The Oxford Reference Online Premium collection is an online collection of dictionaries and encyclopedias in many fields including: art & architecture, bilingual dictionaries, biological science, classics, computing, earth & environmental sciences, economics & business, English dictionaries and thesauruses, English language reference, food & drink, history, law, literature, maps & illustrations, military history, mythology & folklore, names & places, performing arts, physical sciences & mathematics, politics & social sciences, quotations, religion & philosophy, and science.
PowerSearch [UM Only]
Searches the 12 InfoTrac databases simultaneously.
Wilson Omnifile Mega Full Text [UM Only]
Provides access to eleven databases: Education , General Science , Humanities , Readers' Guide , Social Sciences, Wilson Business , Art, Applied Science & Technology, Index to Legal Periodicals, Library Literature & Information Science, Biological & Agricultural. Search databases individually, in selected groups, or all at once.
WorldCat [UM Only]
Records of any type of material cataloged by OCLC member libraries, including books, periodicals, audiovisual materials, and websites. Contains manuscripts written as early as the 12th century.
Business Periodicals Index [Ref Index Tables] (1958-2001)
Predicasts F&S Index [Ref Index Tables]
--Europe: 1978-
--International: 1974-
--United States: 1961-
PAIS International [1975- on Reference Index Tables; 1955-74 on abstract shelves]
Indexes not only selected articles from approximtely 1600 periodicals, but also books and publications from the U.S. government and international organizations. Covers current events and issues, including economic and social conditions. Oriented toward public policy issues and emphasizes factual and statistical information.
American Big Business Directory (2 vols.) [Ref HF5035.A49 2002]
American Wholesalers and Distributers Directory, 8th ed. (1996) [Ref HF5421.A615]
Directory of Consumer Brands and Their Owners 1998: Asia Pacific [Ref HD69.B7 A82 1998]
Directory of Consumer Brands and Their Owners 1998: Europe [Ref HD69.B7 E76 1998]
Directory of Consumer Brands and Their Owners 1998: Latin America [Ref HD69.B7 L37 1998]
Directory of Corporate Affiliations (8 vols)[Ref HG4057.A219]
Directory of American Firms Operating in Foreign Countries, 15th ed. (3 vols.) [Ref HG4538 A1 D5 1999]
Directory of Tennessee Manufacturers [Reference Desk T12.T22]
Directory of United States Exporters [Ref HF3011.D63 2004]
Directory of United States Importers [Ref HF3012 .D54 2004; CD version available at the Reference Desk]
Doing Business in Memphis: A Directory of Business & Industry [Reference Desk HF5068.M4 D65]
Marketing and Sales Career Directory [Ref HF5415.35.M37 4th ed. 1993]
Standard Directory of Advertising Agencies [Reference Desk]
Standard Directory of Advertisers [Reference Desk]
Ward’s Business Directory of U.S. Private and Public Companies (8 vols.)[Ref HG4057.A575]
Who’s Who In Memphis Business (2 vols.) [Reference Desk HF5068.M4 W5]
The World Directory of Exhibitions and Trade Fairs [Ref T394.W67 1995]
World Directory of Marketing Information Sources (2 vols.) [Ref HF5415.124.W67]
World Directory of Trade and Business Journals [Ref Z7164.C81 W673 1996]
Canada Business: The Portable Encyclopedia for Doing Business with Canada [HC115.C1984 1997] - Similar guides for other countries can be found in the catalog under the title World Trade Press Country Business Guides.
Doing Business in North Mississippi [Reference Desk HF5065.M7 D65]
Encyclopedia of American Industries (2 vols.) [Reference Desk HC102.E53 2001]
Encyclopedia of Business, 2nd ed. (2 vols.) [Ref HF1001.E466 2000]
Encyclopedia of Consumer Brands (3 vols.) Ref HF5415.3.E527 1994]
Encyclopedia of E-Commerce [Online, UM Only]
Part of the Gale Virtual Reference Library. Provides access to world of Internet commerce. Presents answers to common questions about website development, financing, advertising. Features essays covering topics, profiles of companies, biographies of innovators, and coverage of events and legislation related to e-commerce.
Encyclopedia of Global Industries [Ref Desk HD2324.E53]
Encyclopedia of Major Marketing Campaigns [Ref HF5837.E53 2000]
Encyclopedia of Small Business [Online, UM Only]
Part of the Gale Virtual Reference Library. Provides articles about running a small business, covering financing, financial planning, creating business plans, analyzing markets, tax planning, etc.
Gale Encyclopedia of E-Commerce (2 vols.) [Ref HF5548.32.G35 2002]
Oxford Encyclopedia of Economic History [Online, UM Only]
Sports Market Place Directory [Reference Desk HD9992.U5 S667 2001]
Worldmark Encyclopedia of Cultures and Daily LIfe (4 vols.) [Ref GN333.W67 1998]
Worldmark Encyclopedia of Cultures and Daily LIfe (4 vols.) [Ref GN333.W67 1998]
China: A Directory and Sourcebook, 2nd ed. [Ref HF5260.A3 C473 1998]
Cities of the United States. 3rd ed. (4 vols.) [Ref HT123.C49677] - A compilation of current information on economic, cultural, geographic and social conditions.
Cole Directory for Memphis and Vicinity: Real Estate Edition [Reference Desk F444.M5 A155x]
ities of the United States. 3rd ed. (4 vols.) [Ref HT123.C49677] - A compilation of current information on economic, cultural, geographic and social conditions.
Cole Directory for Memphis and Vicinity: Real Estate Edition [Reference Desk F444.M5 A155x]
Countries and their Cultures (4 vols.) [Reference Desk GN307.C68 2001]
Country Commerce [Ref HB31.B861] - These EIU reports contain essential information on the operating conditions, commercial laws, business and e-commerce regualtions in 55 countries. Published annually. Arranged in binders by region, then by country.
Country Profiles [Government Documents C 3.205/3:DP-..][Periodicals: Country name is subtitle--mostly Latin American countries] - Each quarterly issue gives current political and economic state of a country.
Country Reports [Periodicals: Country name is subtitle--mostly Latin American countries] - Each quarterly issue gives current political and economic state of a country. Available online at http://www.eldis.org/country/
CultureGrams (4 vols.) [Reference Desk HM258.C85x]
Demographics USA (Sales & Marketing Magazine's Survey of Buying Power cumulated data)
City Edition [Ref HF5415.3.D46; latest edition at Reference Desk]
County Edition [Ref HF5415.2.S94; latest edition at Reference Desk]
Zip Edition [Ref HF5415.3.D463; latest edition at Reference Desk]
Eastern Europe: A Directory and Sourcebook, 2nd ed. [Ref HF3500.7.A48 E223 1998]
Europa World Year Book (2 vols.)[Ref JN1.E85]
Profiles of America (16 vols.) [Ref HT123.5.S6 P76 1995] - "An informational, statistical, and relocation encyclopedia of all U.S. cities, towns and counties for the South, Northeast, and West."
Rand McNally Commercial Atlas & Marketing Guide 1999 [Reference Atlas Table] - Population, economic, and geographic data for more than 129,000 U.S. places, with large-scale, detailed maps.
Consumer Asia [Ref HC411.C66 2003]
Consumer China [Ref HC430.C6 C65]
Consumer Eastern Europe [Ref HC244.Z9 C6138]
Consumer Europe [Ref HD7002.C68]
Consumer Latin America [Ref HC130.C6 C67]
Consumer Middle East [Ref HC415.15.Z9 C6]
Direct Marketing Market Place [Ref HF5415.1.D57 2002]
Editor & Publisher Market Guide (annual) [Ref HF5905.E38] - Includes market ranking tables, U.S. and Canada community market surveys, and data for population, income and retail sales.
European Marketing Data and Statistics [Ref HA1107.E87]
Global Market Share Planner [Ref HD2757.15.G556]
Hispanic Market Handbook [Ref HC110.C6 V347 1995]
International Marketing Forecasts [Ref HF5410.I58]
International Marketing Data and Statistics [Ref HA42 .I56]
Market Share Reporter [Ref HF5410 M35]
U.S. Market Trends & Forecasts [Ref HF5415.1.U8 1999]
Annual Reports and 10-K reports [Microforms Dept.]
Broadcasting and Cable Yearbook [Reference Desk HE8700.7.C6 B824x]
Dictionary of Marketing Terms [Ref HF5415.D4874 1995]
EIU (Economist Intelligence Unit) Reports [Ref HB31....] - Continues Business Briefing series: Business Asia, Business China, Business Eastern Europe, Business Europe, Business Latin America, Crossborder Monitor (all countries)..
Hoover’s Handbook of American Business, 2004 (2 vols.) [Reference Desk: HG4057.A28617 2004]
Hoover's Handbook of Private Companies, 2001 [Reference Desk: HG4009.H668 2003]
Hoover's Handbook of World Business, 2001 [Refence Desk: HG4009.H66 2003]
Hoover's Master List of Major U.S. Companies [Reference Desk HF5035.H66]
Industry Reference Handbook (5 vols.) [Ref HF5035.D78 1998] - A Dunn and Bradstreet/Gale Publication: vol.1: Computers and Software; vol. 2: Pharmaceuticals; vol. 3: Telecommunications; vol. 4: Chemicals; and vol. 5: Health and Medical Services.
International Brands and Their Companies [Ref HD69.B7 I58 1995/96]
International Business Information: How to Find It, How to Use It. 2nd ed. [Reference Desk HF54.5.P33 1998]
Kiss, Bow or Shake Hands: How to Do Business in Sixty Countries [Reference Desk HF5389.M67 1994]
Multicultural Manners [Ref BJ1838.D74 1996]
Passport Germany :Your Pocket Guide to German Business, Customs & Etiquette [Reference Desk HD58.7 .F58 1997] - Other countries in this series can be found by searching the catalog under the title "Passport to the World."
Reference Book for World Traders: A Guide for Exporters and Importers (3 vols.) [Ref HF1010 C66 1991]
SRDS Publications [Reference Desk] - SRDS is the premier provider of media rates and data for the advertising industry. The library subscribes to the following SRDS publications covering the various kinds of advertising media: business publications, community publications, consumer magazines, direct marketing lists, newspapers, radio, and t.v. and cable.
Standard & Poor’s Corporation Records [Ref HG4501.S7663]
Standard & Poor’s Industry Surveys [Latest at Ref. Desk; others Ref HC106.6.S74]
Standard & Poor’s Stock Reports [Ref HG4915.S68]
Tennessee Business-to-Business Sales & Marketing Directory [Reference Desk HF5065.T2 T466 2002/03]
The Value Line Investment Survey [Reference Desk]
The Government Publications Department, on the first floor of McWherter Library, is a designated depository library for the United States Government and for Tennessee Government. Valuable information produced in print and electronic formats by various federal and state agencies are available here. Staff in the department will assist you in finding and using these resources. You can also get information through their web page at http://exlibris.memphis.edu/resource/unclesam.html.
International Marketing
You may want to explore web sites using various internet resources or, if you have them, specific URLs. [See
Robert Harris's Internet Search Tips and Strategies ] The web sites
listed below are examples of the various types of information available via the Internet.
American Marketing Association
Chamber of Commerce Directory
SRDS Home Page - Gives detailed information about all the SRDS media sources for advertising and marketing
World Trade Magazine
World Trade Centers Association
Thomas Register - "The most comprehensive online resource for finding companies and products manufactured in North America." User registration required, but free.
CIA World Factbook
Wikipedia The Free Encyclopedia
MarketingNorthAmerica.com Resource Directory
Tilburgun University Links to marketing resources
Business Marketers Association
Fogelman College of Business and Economics
Guide to research in McWherter Library
International Marketing MKTG 4530
Geography/International
Marketing 7621 Professor Tom Stevens
Still can't find what you're looking for?
Try Ask A Librarian
For additional assistance, you may contact the liaison librarian for Marketing:
Chris Matz
Phone: 901.678.8244
Email: cmatz@memphis.edu
Related Research Guides
Business | Business Communicaton | Entrepreneurship | Management
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Updated December 8, 2004
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